Coming fresh off from the Culture Marketing Council Summit last week, I wanted to turn the focus back to the importance of diversity recruiting. The conference reinforced the principles that I have stood behind for over twenty years: that diversity in the workplace is key to full and unrestricted growth in the consumer market. However, too many hiring managers are still confused as to how diversity recruiting differs from basic recruiting efforts. Below is a quick guide explaining the who, what, when, where, why, and how of diversity recruiting.
What is diversity recruiting?
Put simply, diversity recruiting is similar to normal executive recruiting except with one added element: rather than looking for a candidate who will fit the job description, diversity recruiters look for candidates who are able to do the job while also bringing multicultural perspectives to better target diverse consumers, find creative solutions, and grow the capabilities of the company. Diversity recruiters are conditioned to see past the job description and identify the experiences and perspectives your company needs to grow.
Why should I hire diversity?
Diversity in the office is one of the best things you can do for the growth of your company. A McKinsey report found that companies with higher racial and ethnic diversity were 35% more likely to have financial returns above their industry mean. Furthermore, diverse points of view on your team creates more innovative R&I, enhanced groupthink, real-world perspectives, cultural ambassadors, access to new markets, and new product concepts. If you want to grow as a company, the first thing you should be doing is investing in diversity.
When should I be looking for candidates?
No manager has time to be on the constant lookout for new talent, that’s what a diversity recruiter is for. However, you should keep your eyes open to where new talent is needed. The second you find a vulnerability within your capabilities that current employees aren’t able to fill, call your diversity recruiter. The moment you hear rumors of someone leaving, call your diversity recruiter. The instant you spot a certain perspective your team can’t seem to figure out, call your diversity recruiter. The minute you win a new account or release a new product, call your diversity recruiter. Keep your diversity recruiter in the loop on what is going on in the business and your diversity recruiter will do the looking for you.
Where do I find diverse candidates?
If you want to find diverse candidates you need to look in diverse places. Recruit in places that attract multicultural professionals. This includes Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions (HSIs), diversity conferences, job fairs in minority communities, and online social media pages or forums serving minority communities. Additionally, position your brand to sponsor cultural celebrations where you may not be actively recruiting, but you will get noticed for caring about multicultural causes thus causing multicultural candidates to apply. Such celebrations include Dia de los Muertos Parades, Pride, Women’s Marches, and Black History Exhibits.
How do I recruit diversity?
Once you have positioned your brand to appear in diverse places, you have to encourage diverse candidates to apply. Do this by creating an inclusive and equitable environment and showcasing your DEI initiatives by sharing any awards or recognitions you have received. Showcase diverse employees on your social media and share what ways they have succeeded. Host diversity mixers where diverse professionals from various companies can mix and mingle. You want to ensure diverse candidates that they can be successful in your company, prove to them that they can because others have. For more tips on recruiting diversity download our 36-page diversity recruiting guide here.
Who do I use to recruit diversity?
Don’t accept a recruiter who only takes into account the skills the job calls for. You want to be sure that when you are on a search for an executive recruiter they have experience with specifically diversity recruiting. Identify a recruiter who is able to look past job descriptions and take into consideration company culture, missing links, and growth opportunities. At DCAProSearch we have over 24 years of diversity recruiting experience within the marketing and advertising industry. We have placed multicultural candidates at agencies and companies throughout the nation and helped companies expand their capabilities through diverse talent with diverse skillsets.
If you still have questions about diversity recruiting please leave a comment below, message me, give us a call, or download our 36-page diversity recruiting guide because we believe that the more you know about diversity recruiting the more diverse, inclusive, and equitable our workplaces will become.