 Great news, the Director of Marketing moved onto a new company and now there is an open position for you to move up. However, it’s not just you who wants to move up, every senior manager in the company is now eyeing that position. You know you deserve a promotion. We know you deserve a promotion. However, does your boss know you deserve a promotion? If you want to prove that you are the one for the position, there are a few things you should do early in your career to prove you are Director Material. 1) Celebrate Your Successes Pay attention to what is important to your boss and do all you can to work on those specific areas in ways that will help your boss succeed. The whole point of making yourself visible is to make your boss’s job easier not harder. Although you should not boast, you should let your successes be known. Send your boss updates of what you are working on, and ask for feedback to know how you could be doing more to help him and the team reach the goals. It is up to you to make yourself visible by allowing your boss to repeatedly have a direct window into the value you bring to the company. 2) Let Your Goals Be Known As simple as it may seem, the best way to get the upper level position you’ve been striving for is to let your boss know your goals early on in your career and work toward them. If you let your goals be known, the whole world will conspire to make it happen. You have already expressed the passion to excel and grow with the company, you have gone above and beyond in your work and have kept your boss updated on achievements, you’ve shown a great attitude and won everyone’s respect, so it makes their decision a no-brainer who to promote when a new position that matches your skills appears. 3) Be Open to Change Not all jobs offer such rapid career development than others. If you are in a position where you have to wait for someone to retire to get promoted, you may want to look for opportunities in other office locations. Although your Marketing Director is young and in good health, the Marketing Director of the Latin America division just retired. You’re qualified for the position. The company has expressed interest in you. The only problem is the position is in Mexico City. You have two choices, remain stagnant in your position, or challenge yourself and advance your career. Allow yourself the opportunity to expand both professionally and personally. 4) Diversify Your Skill Set What stands out about any person the most is their ability to take on new challenges. You get noticed when you are focused on solutions, rather than problems. Being focused in this way helps you see, recognize and seize opportunities others may not. You may eyeing the Director of Marketing position, but that does not mean all you should be doing is marketing based. When your boss comes to you asking for you to do market research for a new market the company is expanding into, accept the task as a challenge. Not only will you grow your skills, but you will prove yourself qualified to move to other areas of the company. You may find that you loved conducting market research, and your boss will be so impressed he may consider you for the new Director of Diversity and Multicultural position. 5) Know Your Career Progression Thursday comes after Wednesday. Five comes after four, but what comes after Senior Manager? It’s not your boss’ job to make sure your career is progressing as it should. One of the main reasons people do not get promoted is because they do not know where they should be in their career. Always know what your next two steps will be and work toward them. Not sure what your next step is? Contact us to learn where you should be heading in your career. At DCAProSearch, we strive to equip you for success.
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 Create your brand by being yourself. The most common interview question interviewers ask is, “Tell us about yourself?” If you aren’t ready to answer this question then you’re already in a lot of trouble. Your response to this question should be a 2-3 minute introduction highlighting your career, skills and passions. The best way to prepare for this question is to simply ask yourself, “What is my brand?” You have to convey your brand to the interviewers and leave them with something to remember you by. Your reputation is your personal brand, and your brand is what sets you apart from the others.
How do you make your brand stick with recruiters and hiring managers? Here are FIVE tips to ensuring that your brand lingers in their minds weeks after your interview. 1) Your brand doesn’t have to be only “professional”. You are human and your brand should be too. Don’t let your corporate skillset distract you from who you are. Companies want to get to know you as much as they want to know if you are capable for the job. Let them know you do more in your free time than developing marketing campaigns. Figure out what your passions are and convey that in your interview when appropriate. This is the area to fill in the blank to “the girl or guy who…” The more unique to you it is, the better. 2. Be more than who your resume says you are. Leave them with something to remember you by. Unless you left them with something to remember you by, most interviewers will not remember your name when making their decision on who to hire. However, they will remember what you told them. It’s not enough to be John Smith from Dallas anymore. When you leave the interview room, be John Smith the award winning photographer. John Smith the cliff climber. John Smith the weekend karate teacher. You want them to remember you for something more than just John Smith the Creative Director. 3. Anyone can learn a skill, but strengths are unique to you. Identify your strengths versus your skills. Skills are defined as something that you do well, whereas strengths are a good quality or attribute about you. The difference between the two is skills can be learned, while strengths are slower to develop over time. Jennifer down the hall may be just as good at SPSS as you are, but is she as meticulously patient when discovering trends in the data? Both you and Jennifer are skilled in SPSS but your difference is that your strengths lie in your work ethic and attention to detail. 4. Getting the job is as much about how relatable you are than it is about your skillset. Find commonalities with your interviewers. If your bosses are going to spend eight hours a day working with you, they want to know if they can relate to you first. Find commonalities with them, and nurture those until you form a connection. This is all part of instilling your brand with the interviewer so they remember you after the interview. 5. Invest in Professional Career Coaching Utilize a career coach to help shape your brand. Sometimes it can be hard to look at ourselves objectively. Asking friends and family what your strengths and weaknesses are can be hard because they are biased toward you. At DCAProSearch we offer some of the highest caliber career coaches in the industry. We work with you to develop your brand, and help you build the brand that will land you that dream job. Visit our website, or give us a call to learn how to use a career coach to build your brand. Want to learn more about how to build your brand? Contact us and let us get to know your personal brand. |
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