Ninety percent of all work related problems stem from not having the right talent on your team, and by the right talent we mean diverse talent. By ensuring that your team is well equipped to handle any situation that may arise, you are saving yourself from hours of wasted time in the office. However, we get it, hiring the right team is a lot easier said than done, but as recruiters we know a thing or two about the type of employees every executive team needs. Whether you are VP of Operational Marketing or an Advertising Director, you need to find employees with these individual skills in addition to the skills already necessary to get the job done.
The Qualitative Pioneer
Background: Anthropology, Sociology, Strategic Planning, Consumer Insights
Why? That should be the first sound out of this person’s mouth when searching for a solution. Seeing the quantitative data is not enough for your qualitative pioneer. They want to know why the numbers are as they are. Using their anthropological or sociological background they seek the truth via ethnography, focus groups, and interviews to understand the motives behind human decisions. Their qualitative processes may take longer than typical data collection, but the information they receive will be much richer in guiding business decisions. Brands like Adidas, Under Armour, L’Oréal, and Microsoft use anthropological methods and ethnography to understand the motivations of their customers and how their consumers use their products.
The Digital Dweller
Background: Marketing, Social Media, Advertising, Digital
Websites, Facebook, Twitter, Snapchat, YouTube, Instagram, Google, Blogs, LinkedIn. Who has time to keep up with all the new digital platforms consumers are using now a-days? Your digital dweller does. Your online presence is just as important as your offline product or services. After all, brands are built online, but they are also destroyed. Your digital dweller has the ability to integrate all communications platforms, design your digital presence, and implement online strategy at the click of a button. Need to run an impromptu a/b test, debug a landing page, or diffuse a social media meltdown? No problem, the digital dweller is always online.
The Impromptu Creative
Background: Copy Writer, Graphic Design, Art Design, Website Design
Most companies already have an in house team of designers to handle all graphic design and artistic needs. If not, many utilize outside agencies. However, the process of submitting a design request, back and forth communication, and the final result can often take days if not weeks. For those last minute requests for presentation decks, website hero images, and displays, the impromptu designer on your team will be able to handle the requests that agencies and in house teams cannot get to fast enough.
The Numerical Genius
Background: Actuary Science, Math, Finance, Accounting, Math Professor
You are in a meeting and the CEO asks you for your new ROI and KPI based on the new marketing numbers you are presenting. You look down at your notepad realizing you left that information in your office when suddenly the numerical genius hands you a slip of paper with the information freshly solved for. They have equations flowing around their heads 24/7 and are just waiting to plug numbers to give you the results. They are book smart, and have a math background or have taught the subject in question. That would explain their ability to fill in a marketing or accounting formula in less than 5 seconds flat.
The Data Disciple
Background: Computer Science, Software Engineer, Marketing Analytics
Today the business world runs on data, and you need someone who can understand it. Whether you are asking to back up your claims, find trends, analyze performance your data disciple is always there with their excel spreadsheets open and tableau charts ready. The data disciple is logical and always backs up their claims with real time data. If buying patterns change they will know immediately. Google analytics, social media, SPSS, Tableau, you name it they have it loaded on their computer constantly analyzing the data and ready to give you real time stats.
The Smooth Talker
Background: Communications, Advertising, Public Relations, Theater
Yes, they probably did somehow talk you into giving them extra vacation time, but that simply proves their ability to talk their way out of anything. Your smooth talker is your secret weapon to woo potential clients and win accounts that you were entirely unprepared for. Networking seems to be one of their favorite activities and they always have a way of getting what they want. The truth is, when you have a smooth talker on your team words really are mightier than the sword. Just make sure they don’t use those words to get you to give them that pay raise… again.
The Social Influencer
Background: Event Planning, Social Media, Digital Influencer
While the smooth talker may know how to talk the talk, your social influencer walks the walk. The social influencer is likely to already have thousands of followers on Instagram, Twitter, and YouTube. They know how to make a moment memorable. Need to plan a showcase for SXSW? Your social influencer will create magic. Want to invite influencers to get the word out? Your influencer has them on speed dial. Looking to create a social media moment? They are more than happy to do it for the Insta. Best of all, the social influencer is likely to plan one heck of an office Christmas party!
The right team has the power to make even the most trying week a walk in the park. Investing in a team with diverse skills is essential to maintaining a smooth operation. Leave it to an executive recruiter that gives you the Distinctive Client Advantage through our proven recruiting process. Submit a talent search or talk with our lead recruiter to learn how you can build up your power team.
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